If there is one thing the mad men knows works every time, it is telling people that you can get slim and fit without doing a damned thing. People will buy and gulp down absolutely anything based on that promise. Anyone knows deep down inside that Prof. F. J. Kellogg’s crappy “scientific” product is just as useless as the drugs and patent medicines he is warning against. But instead of considering actually slimming, now as back then people get hooked in case this particular product just might work.
But as we all know it doesn’t work of course. Not the ones back when the add above was made or the similar crap they’re pushing today. Had it worked there wouldn’t have been one lazy fat slob left in the overfed self indulging western world – Ted 😉
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