Some plum good advice from one of my favorite literary craftsmen P. G. Wodehouse.
“It is a good rule in life never to apologize. The right sort of people do not want apologies, and the wrong sort take a mean advantage of them.”
From: The Man Upstairs and Other Stories.
About himself and his career, he took the humble path.
“When in due course Charon ferries me across the Styx and everyone is telling everyone else what a rotten writer I was, I hope at least one voice will be heard piping up, ‘But he did take trouble.'”
From: Wodehouse on Wodehouse, 1957.
Preindustrial Craftsmanship 
Short, sweet and, well, Plummy!