The Virtues of Coffee, Chocolate, and Tea

This wonderful little piece comes from Slate in the Vault blog.  It's a great broadside advertisement from a 1690 coffeehouse entrepreneur claiming the benefits of our now most commonly used drug on Earth, caffeine.  Coffee was known in Europe but new as a common drink and still a bit suspect since it came from Arabia …

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Showing Off His Willy(s)

This remarkable vehicle hit the market in a big way after the war.  I would love to own one of these classics. I might even be willing to trade in the Vespa for one.

Marketing to the Caravan Craze: Caravan Case and Contour Books

 Presenting the traveling requisites; a caravan case and road-grade book. Advertisement for a lightweight but implicitly tough (it is sole leather after all) suitcase or light trunk for the traveler.   Road grade books were very handy in the days of principally human and animal power.  If you are cycling cross-country or pulling and immense …